What it is: Lucid's Brand Template captures the look you approve on one clip — caption style and placement, your show's logo, the framing, any watermark you'd want on your content — and applies it to every clip Lucid makes after. You lock it once, in one sentence: "lock in this look."
Why it exists: consistency is the tax on every editing tool. You spend the first ten minutes of every session rebuilding the same style you built last week, and one rushed episode later your feed has three different caption fonts. Audiences read that inconsistency as amateur before they've heard a word. Templates in traditional editors fix the file; they don't fix the workflow — someone still has to open the editor and apply them.
How it works in Lucid: there is no template editor. You work on a real clip in the chat — "make the captions bigger," "logo top-left" — and when it looks right, you simply ask Lucid to lock it. From then on, every clip from every episode ships in your look: the ones Lucid cuts tonight, and the ones it cuts from the episode you publish next month. Change your mind later in one sentence; the template updates, and everything after follows.
Who gets it: Brand Template is part of the Creator plan ($25/month, or $20/month billed annually), where it locks in alongside channel subscription — so new episodes arrive already cut, captioned, and dressed.
One decision, made once. That's the whole feature.